Top 5 Reference Apps in Kenya - Q1 2023

In the first quarter of 2023, the top 5 reference apps in Kenya exhibited varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at each app's performance, based on data from Sensor Tower.

Quran Majeed – القران الكريم experienced a notable peak in downloads, reaching 10K in the week of March 20, and ended the quarter with 5.1K downloads. Weekly revenue saw a significant increase, peaking at $128 in the same week. Active users also surged to 25K in the week of March 20, a substantial rise from earlier weeks.

Bible maintained a consistent download rate throughout the quarter, with weekly downloads ranging between 3.1K to 4.2K. Active users remained steady, fluctuating around 350K, peaking at nearly 370K in mid-March.

Google Translate showed a stable trend in downloads, averaging around 2.2K to 2.4K per week. Active users hovered around 190K to 200K, illustrating consistent engagement throughout the quarter.

Azkar • اذكار : Athan & Prayer saw a dramatic increase in downloads, especially in the week of March 20, when it peaked at 3K downloads. Active users also spiked to 3.1K during the same period. Revenue remained minimal, with a slight uptick to $9 in early March.

Muslim Pro: Quran Athan Prayer observed a significant rise in downloads and active users in late March, with downloads hitting 3.4K and active users reaching 37K. Revenue peaked at $275 in the last week of March, marking a strong finish for the quarter.

For more detailed insights and data, visit Sensor Tower.